Malcolm Gladwell Chooses Daniel H. Pink’s Drive for The New Yorker Book Club

As a part of The New Yorker’s Book Club, Malcolm Gladwell has selected the March pick: Drive by Daniel H. Pink. Gladwell claims, "[Pink] tackles the question of what motivates people to do innovative work, and his jumping-off point is the academic work done over the past few decades that consistently shows that financial rewards hinder creativity. These studies have been around for a while. But Pink follows though on their implications in a way that is provocative and fascinating.” Be on the look out for live discussions and reactions from other New Yorker staff writers and contributors. Read an interview with Daniel H. Pink here.